Data analysis is exciting

Female professional examining data on laptop - biting nail.

Data helps make things happen. Data helps us understand what has happened and data can tell us what might happen. Data helps us make better choices for better outcomes. Artificial intelligence (AI) is exciting because it opens up new ways to work with data but we can collect, analyse and learn from data without AI.…

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Imagining a future helps create it

Imaginmg the future. Woman stands in portal looking to horizon imagining teh future

Imagining a future helps create it. Envisioning a future state does not mean predicting the future. None of us has a crystal ball but if we can imagine what the future might hold we can be better prepared to create or influence it. Our predictions don’t need to be right. They just have to be…

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Why a Data Strategy is good business

All organisations need a strategy to achieve and maintain a sustainable competitive advantage. Data collection, analysis, and derivation of insights is critical to creating value, and thus critical to strategy. There are many excellent publications and models on data strategy. Some of the best include: For most executives, data governance will not be a core…

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What is Data-Driven Strategy?

Data-Driven Strategy uses data and insights to plan and achieve business goals. It contrasts with strategy based on intuition, past experiences or theory. Data-driven strategy relies on data analysis. Data analysis gives an evidence base to enable effective decision-making. This isn’t to say traditional methods should be ignored but providing evidence to support intuition can…

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